CRANK MERCHANDISE
In collaboration with Crank, renowned Dubai-based boutique fitness studio, I conceptualized and designed merchandise that reflects the dynamic energy and spirit of their brand. Through thoughtful integration of Crank's iconic motifs and style, the merchandise embodies the studio's ethos and resonates with its loyal community.
CRANK
I created the winning designs for a design competition held by Al Serkal Avenue based fitness studio, CRANK, in partnership with Quoz Arts Fest 2020, the region’s largest arts and culture festival. Designers were briefed only with CRANK’s logos in addition to the constraints of black artwork on a white canvas bag.
I developed various concepts to compliment the strong brand they already maintain, represent CRANK’s strong sense of community and growth, and to add a playful touch in the spirit of the Arts Festival.
Two of my designs were selected for a double-sided bag. These bags were sold and distributed during the Arts Fest.
Submitted designs
Alskeral Art Week 2021
CRANK Design Competition T-Shirt design was inspired by the bird’s eye view of Alserkal Avenue. The texture of the print echoes back to the street art that can be found throughout the avenue, as well as broader Dubai. Other designs used for brand merchandise.
Left: Alserkal Art Week | CRANK Competition Winning Design, 2021. Right: Alternative submitted designs.
Collection of Merchandise Designs, Image Source: Instagram
— Designs to celebrate new opening of the 2nd CRANK location in Abu Dhabi; #teamDubai vs #teamAbuDhabi, July 2021.
