Our refreshed corporate photo library was intended to exude the warmth of our family-like and elegant atmosphere as a welcoming space where employees feel comfortable and inspired.
Led strategy and content development plan to highlight our company culture as we aimed to improve our digital footprint while focusing on recruiting efforts.
This strategy increased our engagement rate by 176.642% and click-through rate by 207.426%. Managing relationships with producers and external photographers, we created a series of videos that shared deeper insight into our company culture. When we began posting video content, we observed a spike of 1,000% directly to our Jobs page and 178% traffic increase to our Jobs and Life page.
