Hi, I’m Aidan.
While studying architecture in the US, I landed my first graphic design internship at sweetgreen, a role that quickly turned into a full-time position that marked the start of my career in branding + creative direction. While F&B has always been my first love, good design translates across industries and I’ve since built experience spanning lifestyle, beauty, education and technology.
I work with brands at all stages, helping them figure out who they are and how to connect with their audience clearly. Whether it’s creative direction, art direction, identity design, or copywriting, I see branding as a puzzle, one that’s as much about listening and understanding as it is about designing.
My experience ranges from working with larger organizations like Aetna, Kitopi and Bridge International Academies to building or evolving brands from the ground up with early-stage companies such as izil Beauty, HOTBUN, BATCH and Halapop.
EXPLORE WORK
